|
|
 |
Be a Smart shopper! The key features of
a diamond (the C's) help classify the value of a diamond.
Every diamonds price, rarity and beauty are determined
by the combination of cut, color clarity and carat weight.
Learn before you shop and understand the values of this
precious item that you are buying. |
Carat
Weight
Carat-Weight – Bigger is Bigger – not
necessarily better. This is the weight of the diamond
measured in carats. One carat is divided into 100 "points",
so a diamond of 75 points weighs .75 carats. Carat-weight
is the easiest of the 4C’s to determine. But two
diamonds of equal weight can have very unequal value,
depending on their cut, color and clarity. Fine quality
can be found in diamonds of all shapes and sizes. And
a fine quality diamond is a little extra weight she’d
be pleased to put on!
|
|
Clarity
Clarity – A rarity. To determine a diamond’s
clarity it is viewed under 10-power magnification by a
trained eye. Most diamonds contain very tiny natural birthmarks
known as inclusions. The fewer and smaller the inclusions,
the less likely it is to interfere with the passage of
light through the diamond and the more beautiful the diamond
will be.
|
|
Color
Color – Good color is no color. Diamonds are found
with a range of colors, from faint yellow or brown through
to rare pinks, blues, greens and other colors known as
fancies.
|
|
Cut
Cut – Many people confuse cut with the shape of
a diamond. Diamonds are cut into a number of shapes, depending
on the nature of the rough stone. When cut to good proportions,
the diamond is better able to reflect light, creating
more scintillation, more sparkle.
|
|
Care
Diamonds are the hardest substance, but they do require
care. Learn how to keep your diamond safely set and secure
in your Fine Jewelry.
|
|
Certification
When purchasing a diamond whether via website or in a
retail store, you are purchasing a look, a dream, a lifetime
of enjoyment. What you see is not exactly what you will
get. The average consumer does not have the ability to
determine the exact color, clarity, cut grading, carat
weight or whether the diamond has been treated or color
enhanced. This is where the Master IJO Jeweler and diamond
Certificate play a major role in helping you determine
the "unseen" conditions that impact the look,
value and longevity of the diamond you buy.
|
|
|
